Monday, April 1, 2013

Marketo Certified Expert




"Congratulations on becoming a Marketo Certified Expert....Welcome to the elite group of Marketo Certified Experts!"

I had to take a moment and just reflect on the all the learning experiences.
  • Sending out 80K emails at once and wished I would've tested to a seed list before sending.
  • Creating a circular set of workflow logic that kept running and putting the Marketo instance into a crawl.
  • Trying to keep cool when the CEO asked why I was sending emails to "dead" people.
Above all, that rewarding feeling of "a-ha" when a complex set of daisy-chained triggers made sense, when all the metics are humming along and I am "in flow". 







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